For a long time, fashion was obsessed with the insouciant, chic wardrobe of the archetypal Parisian cool girl. But now it's all about the Danes. Whether it's our addiction to cult brand Ganni, or the incredibly stylish girls spotted on every corner of Copenhagen, 2017 is all about tapping into Danish dressing and their masterful ability to mix bold colour, and designer brands with high street.
Unsurprisingly, Copenhagen Fashion Week AW17 was a treasure trove of wardrobe inspiration and understated elegance styling tips. Click on for the best style on the streets of the Danish capital...
Even if you're still unconvinced by the puffer jacket trend, there's no denying Maria Gold Eaton pulls it off with aplomb, accessorising hers with a Gucci bag and an untucked shirt.
Photo: Christian Vierig/Getty Images.
More Gucci goodness, this time courtesy of Sonia Lyson. Sonia wears a green Topshop hoodie, gingham Topshop coat, a black patent skirt from H&M and Zara boots.
Photo: Christian Vierig/Getty Images.
Pandora Sykes in a Monographie shirt, Reformation jacket, black jeans and Margiela boots. Who said fashion folk don't smile...
Photo: Christian Vierig/Getty Images.
A heavily pregnant Pernille Teisbaek nails laid-back elegance in a Gucci T-shirt and belt, red hoodie and big black overcoat.
Photo: Christian Vierig/Getty Images.
Where to start? The coat! The flats! And of course that J.W.Anderson bag.
Photo: Christian Vierig/Getty Images.
A masterclass in winter layering as well as the puffer trend. Transform your denim jacket by wearing it under a brightly coloured quilted jacket worn off the shoulder. Very Balenciaga.
Photo: Christian Vierig/Getty Images.
Hege Aurelie Badendyck wears a purple Fall Winter Spring Summer coat over varying shades of pastel layers outside the Munthe show.
Photo: Christian Vierig/Getty Images.
Danish Elle 's Fashion Director Josephine Aarkrogh carries a red J.W.Anderson bag outside the Baum & Pferdgarten show.
Photo: Christian Vierig/Getty Images.
Style Shiver 's Juliane Diesner wears that white Gucci T-shirt we just can't get enough of, with a camel coat, black Gucci bag and Gucci fur-lined loafers. Marie von Behrens wears a leopard-print Ganni jacket, Citizens of Humanity jeans, a Louis Vuitton bag and Balenciaga boots, outside the By Malene Birger show.
Photo: Christian Vierig/Getty Images.
Camille Charrière carries an orange Loewe clutch outside the Baum & Pferdgarten show.
Photo: Christian Vierig/Getty Images.
Funda Christophersen wears an H&M grey polo neck, By Malene Birger black coat, Topshop jeans and Céline boots, finished off with a Balenciaga clutch. She's joined by Marie Hindkær Wolthers outside the By Malene Birger show.
Photo: Christian Vierig/Getty Images.
Net-A-Porter's Fashion Director Lisa Aiken wraps up in a fluffy jacket and hoodie.
Photo: Christian Vierig/Getty Images.
Trine Kjaer wearing a teddy jacket and Ganni dress outside the Freya Dalsjo show.
Photo: Christian Vierig/Getty Images.
Editor-in-chief of MINT, Irina Lakicevic, wears a checked coat, Ganni T-shirt, Isabel Marant patent trousers and Loewe boots. How amazing is that pink Miu Miu collar, perfectly completing the look?!
Photo: Christian Vierig/Getty Images.
We love the Chanel Boy bag worn against the block colours of that coat.
Photo: Christian Vierig/Getty Images.
What did we say about Danes wearing colour well... This neon orange and blue Lindex knitted jacket certainly caught our attention.
Photo: Christian Vierig/Getty Images.
This is exactly how cool we look heading for brunch with friends on a Saturday morning.
Photo: Christian Vierig/Getty Images.
Gucci is definitely the bag brand of choice in Copenhagen.
Photo: Christian Vierig/Getty Images.
A close-up of Maria Gold Eaton 's Gucci pouch.
Photo: Christian Vierig/Getty Images.
Fashion buyer Tiffany Hsu is another fan of the ubiquitous Gucci tee, worn with a shearling jacket and Off-White bag.
Photo: Christian Vierig/Getty Images.Like what you see? How about some more R29 goodness, right here?
24 Coachella Outfits That Offer A Fresh Take On "Festival Style"